Royal Caribbean
Senior Visual Designer
2014 – 2016
Royal iQ
I started work at Royal Caribbean right around the launch of their newest ship (at the time) "Quantum of the Seas". Royal iQ is Royal Caribbean’s shipboard cruise planning solution, compatible with iPhone & iPad. The first ship to get this new technology was Quantum of the Seas. With Royal iQ, the guest can track their luggage and schedule dining, shore excursions, and onboard activities to manage each day while on the ship.
Sign-in Page
This screen is the initial sign-in screen found at our Royal iQ stations on-board at which the guest can scan their sea pass card to gain entry to their account. The right image is a photo I took of a Royal iQ station on board Quantum of the Seas while the ship was still being built. The iPads are showing an earlier iteration of the hoem screen.
Luggage Tracker
With our luggage tracker, the guest can see where their luggage is on the ship before it’s delivered to their stateroom. Since the luggage can take a while to reach the stateroom, this feature provides peace of mind to the guest while they enjoy the ship.
Shore Excursions & Onboard Activities
The need arose for an app to book dining and shore excursions because we found that lines were forming around the shore excursions booth and at restaurants on the first day of each cruise.
With Royal iQ, the guest can schedule all their activities on the cruise and add them to the calendar seamlessly. Below, you will find screens of the shore excursions section on iPhone & iPad and a calendar example on iPad.
Final Thoughts
The app is no longer called Royal iQ on the app store and the visuals and functionality have been updated to highlight new features, programs, and objectives. Even though the app we built isn't exactly as it was, I believe we set a solid foundation for the future of Royal Caribbean's onboard app and kiosk experience with Royal iQ.
Brand Overhaul
Near the middle of 2015, Royal Caribbean updated their new brand campaign to “Come Seek”. This campaign targeted millennials that are new to cruising and might have some preconceived notions of the industry and destinations. The Come Seek campaign was trying to debunk those myths and kill all preconceived notions of cruising and Royal Caribbean.
Below you will find a promo page in the come-seek style (right) as well as our redesigned home page (left), annotated with what’s changed for the Come Seek brand campaign. These types of notes were used during development to modify the previous iteration of Royal Caribbean’s home page to reflect their new look.
Here’s the splash screen I designed for Royal Caribbean’s mobile app.
Banner Designs
During the first 6-8 months at Royal Caribbean, I was the only designer on the new interactive design team, so naturally I ended up making a few banner ads to promote a few different online campaigns. You'll find 2 banner ads promoting balcony staterooms as well as an email capture banner for the "get wowed" campaign.
General Promotion (Balcony Staterooms)
General Promotion (Balcony Staterooms)
Onboard Credit Project
The purpose of this project is to allow the guest to use onboard credit (typically reserved for onboard use only) in Cruise Planner. Cruise Planner is a product that allows the guest to plan their shore excursions, schedule dining, and purchase upgrades online in the days before boarding.
Below, you will find a sample from my 60 page wireframe document and a final visual design of the same state that I developed during the visual design phases of our onboard credit project.
