Jesse Worbington — Product Designer

Résumé

Where I've Made an Impact

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2022–Now

Experience Designer II, Product Design

Bank of America

Launched the first mobile wire transfer experience for Merrill and Private Bank clients, adapting Bank of America’s consumer flow to carry wealth-specific fields and use cases across two brands.
Redesigned the lifestyle benefits section of the BofA Rewards program and its holiday campaign banners, reframing premium partner offers for the broader client base created when eligibility widened from $1M+ to $100k+ in combined balances.
Designed critical warning messaging for margin accounts across 5 lines of business on web and mobile, so Merrill transfer clients understood the interest implications before completing a transaction.

2017–22

UX/UI Designer

Zumba

Led ClassBuzz from concept to launch — 100K+ downloads and a 4.0+ rating across the App Store and Google Play.
Redesigned the end-to-end class experience for students and instructors, simplifying discovery, signup, and recurring class management.

2016–17

Lead UI Designer

PenFed Credit Union

Modernized PenFed’s core digital suite in under 18 months — loans, cards, deposits, login, homepage — on a design system and accessibility standard I built from scratch.

2014–16

Senior Visual Designer

Royal Caribbean Int'l

First hire on Royal Caribbean’s Interactive Design team — led the homepage redesign after the “WOW” rebrand and rebuilt two of the site’s highest-traffic flows: cruise search and onboard-credit spending.

2010–14

UI Director

CometAds

Proposed and designed the mobile ad performance tracker that became the product’s standout differentiator.

2010–14

Information Architect

Tropic Survival Advertising & Marketing

Designed a B2B marketing material repository for KFC Latin America, and replaced the agency’s own Flash site with a responsive rebuild.

📍 San Francisco

About Me

Design is how I think, not just what I do

For the past 16 years, I've partnered with a wide variety of brands and clients — from scrappy startups to Fortune 500s — to produce creative solutions throughout all stages of the design process.

I bring both strategic thinking and hands-on craft to every engagement. Whether I'm mapping out a complex enterprise workflow or obsessing over a single interaction animation, I care deeply about the details that shape how people feel when they use a product.

Outside the office, I train jujutsu, take photos, and travel — a combination that's made me a better observer, more patient problem-solver, and (slightly) more interesting at dinner parties.

🥋 Jujutsu 📷 Photography ✈️ Travel 🎨 Visual Design

JesseWorbington

A $1M program, expanded down to $100k.

Self-promotion, without the design work

Where I've Made an Impact

Design is how I think, not just what I do

Say hello

JesseWorbington

Selected work

A $1M program, expanded down to $100k.

Self-promotion, without the design work

Where I've Made an Impact

Design is how I think, not just what I do

Say hello